Recruited to brief
We source against the question in front of us, rather than retrieving the nearest match from a standing database.
Most expert networks answer a brief by querying a database assembled for earlier engagements. That approach favours availability over relevance: the expert who appears first is the expert who registered first, not the expert closest to the question.
Our research team treats each brief as a sourcing exercise. We map the roles, institutions and markets that would plausibly hold the knowledge required, then approach individuals in those positions directly. Where an existing network member fits, we use them; where nobody fits, we recruit.
The practical consequence is currency. An expert recruited for a specific question is far more likely to have held the relevant role recently, and to be able to speak to the market as it operates now rather than as it operated when they registered.
What this involves
- Role and institution mapping against the brief before any outreach
- Direct approach to individuals in the identified positions
- Named-competitor and named-institution requests handled by targeted sourcing
- Network members used only where they genuinely match the question