Notes on research practice, compliance and market structure, written for teams commissioning primary research on African markets.
Research practice
Most disappointing expert calls are decided before the call is booked, in the brief. A short guide to writing one that a sourcing team can actually act on.
18 Jun 2026 · 4 min read
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Compliance
Conflict screening designed for large, liquid markets fails quietly in smaller ones. What changes when the pool of qualified people is small and overlapping.
30 Jun 2026 · 5 min read
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Market structure
Global networks advertise the continent and deliver a handful of markets. The reason is structural, and it explains what happens when your question sits outside them.
14 Jul 2026 · 5 min read
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Market structure
Two operating models sit behind the same product description. They differ in what happens when the right expert is not already on the list.
29 Jul 2026 · 5 min read
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